Jakala was created with the objective of offering companies an online gift program through a relational platform.
Making use of the technologies already developed, strides are made with marketing services with greater value-added items: incentive and loyalty programs.
Jakala acquires Promoplan (Italian below the line leader) and its two controlled companies: Gala Events and Catiturama (Italian leaders in MICE - meetings, incentives, conventions, events). At the same time, Jakala becomes Jakala Promoplan.
The team and skills are combined, reinforcing their presence in the area of loyalty programs, consumer promotions, and DM.
Acquisition of 60% of Bye Bye Baby, a company specialized in media events and guerrilla marketing.
In June, 2008
Acquisition of 100% of GIR Promomarketing (an important Italian company in the field of loyalty programs for GD/DO/Petrol).
In September, 2008
The group restructures its organization to respond to the development needs of the group's industrial plan, creating:
• Jakala Group
• Jakala Marketing Solutions
specialized in marketing and interactive communication for companies
• Jakala Events
specialized in corporate events