Case Studies

Providing NGOs with social media solutions for better communication

3 min read

Published on 27 November 2024

Solutions: DXP – Digital Experience Platforms

Providing NGOs with social media solutions for better communication

Kvisten is a dedicated NGO that provides support to individuals who have experienced abuse in their childhood. Despite their essential work, discussing the lingering effects of such trauma often remains a societal taboo, leaving many isolated and unsupported.

One of Kvisten's key services is their anonymous meetups, designed to offer a safe space for survivors to connect and heal. However, the anonymity of these gatherings posed a communication challenge. How could Kvisten effectively reach out to potential participants who might not be aware of the safe, supportive environment it provides?

The goal was to ensure these meetups were perceived as secure, welcoming and made up of a community of other survivors to share knowledge and ease uncertainties.

To address the communication challenge on Facebook, LinkedIn, and Instagram, we had to enhance Kvisten's authenticity. We did this by conveying the nuanced emotions and experiences of survivors, ensuring they felt recognised, understood, and confident in the welcoming environment Kvisten provides.

We developed a cohesive visual identity for Kvisten træf (the meetups) that was consistently applied across all platforms. We created visually impactful posts that convey complex emotions, helping survivors feel heard, understood, and reassured that Kvisten is a safe place for their feelings and symptoms.

We equipped the organisation with strategic and practical tools, including best practices for social media, social media posts, and Canva templates. These resources enable Kvisten to initiate and maintain a consistent, unified visual identity in their ongoing communications.

01

Strategic Tools

We provided Kvisten with comprehensive strategies for effective social media engagement, ensuring they could maintain a consistent presence.
02

Look & Feel

We developed a cohesive visual identity for the meetups.
03

Social Media Posts

Our posts articulated the nuanced feelings of survivors, reinforcing Kvisten is a safe, supportive community, where they can find understanding and solidarity.
04

Practical Tools

To streamline content creation, we designed user-friendly Canva templates, enabling Kvisten to produce future posts with ease.

“It has been a great pleasure to work with the team in JAKALA (formerly FFW). From the beginning they have encapsuled the nerve in our organization and furthermore provided us with great insights and perspectives. More than once their product and content have left us deeply touched and with great proudness.

The dialogue has been precise, reliable, professional, and always with great attention to our needs and wants. We wish to draw on the great competencies in JAKALA (formerly FFW) at any time!”

Cecilie Davidsen Høj
Communication Consultant at Kvisten