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The onset and results of the pandemic have intensified the pressure within the banking system, leading to an acceleration of processes that were already in progress within the industry, and making it necessary to prioritize customers and optimize channels to stay relevant.
Several key trends have emerged as a result, including shifting customer needs, the entry of new players (Fintech), the need to see the bank as an ecosystem, the change in people's habits due to the "new normal", and a rapid acceleration in digitalization of processes.