Activations

Loyalty Campaigns

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Loyalty Campaigns

Grocery retailers want to stand from the crowd with continous innovative strategies. We deliver and implement loyalty and engagement solutions that deliver positive ROI and increased brand advocacy.

Our approach

At JAKALA, we are committed to supporting our clients in implementing loyalty campaigns that drive customer engagement and loyalty in sustainable, innovative, and impactful ways. We provide omni-channel solutions for shopper marketing, collectibles promotions, and loyalty programs, with the aim of influencing consumers’ buying behavior and increasing sales volumes at every touchpoint, whether online or in-store.

We specialize in designing and implementing integrated loyalty and engagement solutions that deliver positive ROI and increased brand advocacy, with a focus on grocery retail. Our approach involves forging and intensifying connections between retailers, brands, and shoppers through campaign-based loyalty programs that make people happy and business better.

One of the ways we can support our clients is through flexible sourcing and sustainable procurement, leveraging our exclusive brand and licensing to manage end-to-end campaigns. This allows us to provide customized solutions that meet the specific needs and goals of our clients.

Through our loyalty campaigns, which typically last between 8 to 20 weeks, we are able to change shoppers' behavior in high-frequency retail settings, both on a transactional and emotional level. We fully support our clients throughout their journey, from strategy to solution and execution. After defining the retailer's objectives and campaign KPIs, we design the ideal solution, including the campaign mechanic, reward system, and overall campaign structure.

How we can help

  • Integrated Loyalty strategy Offline/Online
  • Campaign Implementation and Execution, with risk reduction
  • Unique and Exclusive Loyalty Partnership and Sustainable Solutions
  • 01

    Integrated Loyalty strategy Offline/Online

    At JAKALA, we understand that building customer loyalty is essential for driving business growth and profitability.

    To that end, we offer our clients a comprehensive approach to loyalty strategy, both online and offline.

    Our team of seasoned consultants leverages their expertise in market dynamics and consumer behavior to design and implement customized loyalty initiatives that create an emotional connection between the retailer and the shopper, ultimately driving purchase intent.

    To ensure that our clients' loyalty campaigns are successful, we rely on real insights and data-driven strategies. We evaluate each retailer's challenges and opportunities, as well as the unique dynamics of their market, to develop the perfect loyalty solution that delivers real impact.

  • 02

    Campaign Implementation and Execution, with risk reduction

    At JAKALA, we understand that executing and delivering successful loyalty campaigns for fast moving goods retailers is a complex process that requires careful planning, attention to detail, and a thorough understanding of the market dynamics and consumer behavior.

    That's why we offer campaign implementation and execution services with a focus on risk reduction. Our team of experts work closely with our clients to ensure the smooth and efficient implementation of their loyalty campaigns.

    We leverage our wide portfolio of licenses and partners to provide our clients with a unique offering that combines a long-lasting loyalty experience with some of the world’s most well-known brands.

    We take a holistic approach to campaign implementation, based on the defined strategy, ensuring the right mechanics, campaign themes, and high-quality rewards are in place to give meaning to retailers and shoppers.

    Our aim is to deliver an experience that not only drives customer loyalty and purchase intent but also reduces the risk of potential challenges and setbacks.

  • 03

    Unique and Exclusive Loyalty Partnership and Sustainable Solutions

    At JAKALA, we pride ourselves on our unique and exclusive loyalty partnerships that enable us to offer our clients a wide range of high-quality collectibles and sustainable loyalty rewards.

    Our deep and extensive network of partners allows us to provide our clients with the best possible selection of products, ensuring that their loyalty campaigns are both engaging and impactful.

    We understand the importance of sustainability in today's world and are committed to providing sustainable solutions that meet the needs of both our clients and the environment.

    Through our partnerships with sustainable suppliers and our own internal sustainability initiatives, we offer a range of eco-friendly products and services that are designed to reduce waste and promote environmental responsibility.


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Insights

Loyalty Management, the Salesforce Solution for Customer Loyalty
Article

Loyalty Management, the Salesforce Solution for Customer Loyalty

5 min read