From the Field to the Future: Jakala’s Global Gold Partnership and MAPEI Innovation Take Center Stage at Esri UC

At this year’s Esri User Conference in San Diego, Jakala was proud to stand alongside our strategic partner, Esri, and our client, MAPEI, to spotlight how location intelligence is transforming business processes across industries. The annual event brought together more than 18,000 professionals, innovators, and technology leaders from around the globe to explore the evolving landscape of GIS, AI, and digital transformation. 

For Jakala, this year’s conference was particularly meaningful. Esri formally recognized Jakala as a Global Gold Partner, marking the first time we’ve received this prestigious honor, which is the highest level of partnership Esri awards. This recognition underscores our deepening collaboration with Esri and our shared vision of empowering enterprises to derive actionable insight from location data.

FOR MORE INFORMATION ABOUT HOW JAKALA LEVERAGES THE POWER OF ESRI, VISIT OUR ESRI PARTNER PAGE.

A highlight of the event was a presentation by Raffaele Gerbi, CRM Manager at our client MAPEI, titled “Integrating Esri with CRM for On-the-Go Location Intelligence.” Presented to a packed audience of over 200 engaged attendees, Gerbi’s presentation offered a concrete demonstration of how location-based data can drive real business value when seamlessly embedded into daily operations. 

Working closely with MAPEI, Jakala developed and deployed an innovative solution designed to support their field force teams in the construction and industrial sectors. Field technicians now have the ability access critical information on-the-go and capture photos and notes from job sites in real-time, directly within their mobile environment, and have that data instantly logged into Microsoft Dynamics CRM. This tight integration ensures that data collected from the field is not only more accurate but also immediately actionable. The result? Better organized workflows, more efficient job site reporting, and smarter planning across the board. 

Microsoft Dynamics Integration That Aligns with Strategic Priorities.

What resonated strongly with Esri’s audience was the deep integration with Microsoft Dynamics, a platform Esri has invested in heavily in recent years. Our implementation for MAPEI is a powerful case study of what’s possible when Esri’s location intelligence tools are tightly coupled with enterprise systems like CRM. It reflects a growing demand among enterprise clients to streamline the flow of information from the field to the HQ, and Jakala is uniquely positioned to make that vision a reality. 

As a digital agency rooted in technology, data, and strategy, Jakala is redefining what’s possible with location intelligence. Whether it’s enhancing operational efficiency in the field, driving more targeted sales efforts, or enabling smarter strategic planning, we bring a unique ability to stitch location data into the core of our clients' business systems. 

The Esri User Conference reaffirmed our belief that embedding geospatial insight into business processes is no longer a “nice to have”- it’s a strategic imperative. And with generative AI and GIS capabilities accelerating in tandem, the possibilities for innovation are multiplying. 

Looking Ahead.

Being awarded Esri Global Gold Partner status is more than a milestone, it’s a testament to the strength of our work, the trust of our clients, and the impact we’re making together. As we continue to deepen our collaboration with Esri, and further empower industry leaders like MAPEI, we’re excited to keep pushing boundaries and delivering intelligent solutions that drive meaningful outcomes. 

At Jakala, we believe that data (especially location data) is a competitive advantage. The Esri User Conference was a powerful reminder of how that advantage is only growing. The future looks bright for our partnership with Esri, and even more so for our clients.