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The retail industry is undergoing a profound global transformation as it adapts to the new normal following the Covid-19 pandemic and faces inflationary pressures and socio-political uncertainty.
Digital transition is definitely one of the most important phenomena that is deeply impacting consumers’ behaviors and, consequently, company business models and organizations.
It is crucial to take advantage of this trend to address new market opportunities by finding new sales channels and new digital services to let all the retail managers address new consumer needs and growth within the new (and increasingly digital) competitive landscape.
Moreover, inflation and the socio-political environment are giving digitalization a more pivotal role, as it creates an opportunity to increase profitability on offered products and services.
Exploiting the power of data will be more important every day, both to uncover consumer needs and to improve commercial relationship with suppliers.
Understanding consumer consumption propensity and spending potential through personalized pricing models and product portfolios is increasingly crucial to address growth.