Making your online content accessible to as many people as possible is a good business decision from revenue, customer experience, legal, and ethical perspectives. In the United States alone, 26 percent of Americans (or about one out of every four adults) are living with a disability. This represents substantial buying power; total disposable incomes (post-tax) for working-age individuals with disabilities is nearly $500 billion. But with so much buzz around accessibility and so many tools available, where do you begin?
What is web accessibility?
The term “accessibility” is often used and can refer to everything from federal regulations and laws to design best practices. In this article, we’re referring to making websites and digital content usable by everyone, regardless of a user’s abilities or disabilities, the device they’re accessing your content from, or the speed of their internet connection. Accessibility also directly impacts search engine optimization and abandonment rates, but we’ll investigate that later.
