[Webinar] SEO to GEO: Competing in the New AI-Shaped Search Economy

Search has changed faster in the past year than in the previous decade. With AI Overviews, conversational search, and GEO-driven behavior on the rise, organizations are seeing declining click-through rates, unpredictable visibility, and growing uncertainty about what actually matters.

50% of US consumers already intentionally use AI-powered search tools, and for many, it’s now their primary source for making buying decisions (McKinsey). 

In this on-demand webinar, Jakala cuts through the noise to explain what’s really changing in search today and how content and marketing teams should respond. Rather than focusing on tools or speculation, the session takes a grounded look at real user behavior shifts happening across industries right now.

Watch the recording to learn how to assess your current SEO approach, understand what GEO readiness truly requires, and identify practical next steps you can take without adding new platforms or complexity.

Key webinar takeaways

• Search behavior has shifted faster in the last year than in the previous decade, driven by AI Overviews, conversational search, and zero-click experiences.

• GEO readiness is less about new tools and more about understanding how users now discover, evaluate, and trust content.

• Four high-impact actions can significantly improve discoverability in an AI-shaped search environment.

• Every organization should be able to answer three foundational questions to assess GEO readiness and gaps.

• Strong SEO programs must evolve beyond rankings and traffic to prioritize visibility, clarity, and usefulness across AI-driven results.

• Clear next steps are possible without overhauling platforms or adding complexity.