Companies build their identity, communicate and engage consumers through storytelling unavoidably. JAKALA - leading MarTech company in Europe for data analysis - had the opportunity to develop a digital branded content project, where the content had a prominent role, thanks to the vision of a client like Dils. 

Dils have an experience of more than fifty years in the real estate and real estate investments in the major Italian and European cities, and a different and innovative approach. Dils launched “This is my Milano – Racconti di quartiere”, a digital editorial project for the enhancement of some Milanese districts, presenting their most authentic aspects, entering their historic shops or unusual places, and allowing to give a look at the city with fresh eyes. 

We, at JAKALA, imagined and developed the project “This is my Milano”, since its very early stages, following its direction and creative production, and supporting Dils with a digital strategy at 360 degrees. Nevertheless, a good content should always be amplified by a supporting media strategy. This is why Dils chose JAKALA, involving all its specialisation and service lines, so to give strength to the project and its contents, with an integrated approach. 

JAKALA, operating in marketing with a team of more than 250 high-skilled professionals, who are specialised and multidisciplinary at the same time, is the biggest end-to-end independent media consultancy agency in Italy.

Thanks to the synergy between our different teams, it was possible to implement the project with utmost attention to detail from any point of view: at large creativity and concept development, key visual design, logo and image coordinated to visual assets, besides the contribution of authors, media plan, audio and video production, till the involvement of the influencers.

We started the project by defining its storytelling and the draft of the contents, went on with the script, the production of videos and articles, all optimized by our SEO team. The social media team worked in parallel to the strategy, involving and coordinating the project’s ambassadors. The key visual of the initiative is created in collaboration with the illustrator Carlo Stanga and represents the iconic elements of the six districts. Talents were chosen because genuine Milanese, profound connoisseurs or inhabitants for years of the neighborhood represented. Testimonial of the project is the famous actor Giacomo Poretti (of the trio Aldo, Giovanni e Giacomo). JAKALA media team defined and managed the digital media plan to support the fruition and amplification of contents.

Credits: JAKALA Digital & Media Division – creative team, SEO team, PMO team, social media team, media 
team
Film studio: MRK Production

The videos were made with the support of AIM - Associazione Interessi Metropolitani and MRK Productions S.r.l.