Shopify Plus added value
Regular Shopify plans offer most of the e-commerce functionality that business owners will need to run an effective shop. You can access blogs with SEO, manage transactions, create reports and modify themes to make your shop stand out.
However, there are cases where investing in Shopify Plus might make sense. For example, if you have many shops to manage, Shopify Plus may be a good choice, especially with the help of your merchant success manager.