Our collaboration with Leica Camera began with planning the Minimum Viable Product (MVP) and creating a backlog. We conducted extensive audits and advised the company on technical issues to establish a solid foundation for the project. In the area of user experience and user interface design, we were able to contribute our expertise to optimize and refine the design processes, with the aim of expressing the aspirations and vision of the Leica brand in the final product.
The technical implementation was based on Drupal, a powerful and flexible content management system. A highlight of the project was the development of an interactive scrollytelling page for the product presentation of the M11 camera. By using innovative technologies and creative design elements, we have created an immersive experience that immerses visitors in the world of the M11 and presents the unique features of the camera in a captivating way.
Throughout the project, we worked closely with the Leica team and adapted our approach to the changing requirements. Through regular communication and transparent processes, we were able to effectively overcome challenges and successfully complete the project despite the tight schedule.
As a result of our collaboration so far, Leica Camera now has a modern, high-performance website that delivers on the brand promise and offers a compelling user experience. However, this achievement does not represent the end of the project, but rather a milestone in the ongoing collaboration.