Stefano Pedron on Class CNBC: “Every business process will be rewritten from an AI-driven perspective”

4 min read

Published on July 23, 2024

Stefano Pedron on Class CNBC: “Every business process will be rewritten from an AI-driven perspective”

In this interview conducted by Andrea Cabrini on Class CNBC, Stefano Pedron shares the evolution and future of JAKALA

In a recent interview with Class CNBC, led by Andrea Cabrini, JAKALA’s Global CEO Stefano Pedron outlines the company’s journey. In 2023, JAKALA experienced double-digit growth (+15% compared to the previous year) and reached a global revenue of 520 million euros.

With 50% of its revenue share coming from overseas, JAKALA has successfully established itself as an international group: a result achieved through substantial organic growth and a series of significant acquisitions, notably that of FFW, which has paved the way for new markets.

Now, JAKALA announces an even more ambitious goal: to position itself, by 2030, in the top 5 global operators leading companies in the digital transformation market, with a focus on advertising, communication, and marketing.

As Stefano Pedron emphasizes in the interview:

Ambition is the word that has distinguished us since our foundation in the early 2000s. We have an ambitious goal, but we proceed with determination, aware of our organizational capabilities, resource concentration, excellence, and talent of our people

Thanks to the acquisition of FFW, which brings 200 talents and boosts revenue by 30 million dollars, JAKALA has firmly established its presence in the US market. This move comes at a time when investments in Artificial Intelligence in the US surpass those in Europe by fifty times. A bold move, but also a significant opportunity for JAKALA reinforced by the appointment of Brian Whipple, former global CEO of Accenture Song, and Glen Hartman, former Head of Accenture NA, who has taken on the role of Head of JAKALA North America.

At the helm of JAKALA’s leadership lies a profound expertise in Artificial Intelligence. As Pedron asserts:

We are facing an epochal change. What we can, and must, do is maximize the advantages offered by this technology, exploring and fully understanding all the fields of application in which it can make a difference. Every business process will be rewritten from an AI-driven perspective

The digital media market generates an annual revenue of over $900 billion, with 70% of this income attributed to leading international platforms like Meta, Google, and TikTok. Over the past five years, these platforms have experienced a remarkable 26% growth rate, while the broader advertising market has expanded at a comparatively modest rate of 8%. This trend underscores the undeniable shift within the global advertising sector towards strategies driven by technology and data analytics.

The impacts of this transformation are already evident: they range from revolutionizing creative content production through Generative AI, enabling the rapid testing of various creative concepts within tight timeframes while slashing production costs by up to 90%, to the creation of texts already tailored for search engine optimization.

Professional skills are also undergoing an evolution to enable individuals to focus on activities that generate the most value. As Pedron emphasizes:

We will need robust skills in data utilization. Creatives will continue to play a pivotal role, but they will be equipped with tools facilitating the realization of their ideas. Only companies capable of embracing these technologies will gain a true competitive advantage

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