Customer-centricity

In this new era of “experience economy,” the trend is to make the customer’s continuous interaction with a brand’s digital ecosystem the central theme. It provides the insights necessary to design and create digital experiences capable of exceeding the customer’s expectations. Based on a user-centered approach, simplicity, functionality, emotionality, proactivity and intuitiveness become essential paradigms capable of offering rewarding experiences.
Customer-centricity

Challenges

The obstacles to be overcome by companies to speed up business dynamics and compete on the market.


Human-centered

Beginning with people’s needs, expectations, hopes and desires means creating experiences that that go beyond consumers’ expectations, keeps brands in their customer’s “favorites” list and makes way for long-term and loyal relationships.

Lean attitude

Because the customer transformation process is so fast, then design and execution speed is fundamental.  Prototyping allows for immediate verification of the assumptions made during concept and design phases.

New types of interactions

With smart speakers and voice assistants, future interaction between consumers and brands will happen more frequently through voice search. In the meantime, companies need to grab the opportunity to design new voice experiences and go from a User interface-driven approach to a Voice interface-driven approach.

Emotion by design

By designing interfaces that are based on the customer’s needs, such as usability and emotional needs, it enhances the user-experience by making interactions appealing and unique.

Persuasive creativity

Attention spans are getting shorter and impatience is becoming rampant: content and creative messaging addressed to the public should take on a data-driven approach that is based on persuasive design techniques and conversion rate optimization.

Check Up & research


  • Complete heuristic analysis, Eyetracking, affordance & consistency evaluation

  • Complete benchmarking / best practices analysis

  • Vertical Usability test focused on previously generated user personas

  • Desk research

  • Ad hoc researching & surveys


Design


  • Omnichannel Design Framework

  • Co-creation & Design Thinking

  • Concept Design

  • Information architecture

  • Wireframing and interaction model


Development


  • Front-end development

  • CMS development

  • Back-end development

  • System configuration


Data driven creativity & cro


  • Data Enrichment

  • Hyper profile generation

  • Propensity Modeling

  • Persuasive design, wireframing & copywriting

  • AI-based generative copywriting

  • Interactive testing & fine tuning