Publishing & Entertainment
We support publishing brands in envisioning and developing new, original, personalized, convenient and integrated services for their dedicated readers, as well as novel methods of engaging with them. Our support extends to driving digital transformation through the creation of new business models. Additionally, we harness the power of AI and ML models to extract the maximum value from customer and product data, enabling brands to gain valuable insights on their customers and make informed decisions.
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In a context where reading has increasingly become a 360° and phygital experience, it has become fundamental to innovate business models and return more and more value to people in order to maintain a competitive advantage.
Indeed, the boom in e-commerce, coupled with innovations in distribution and printing processes, has revolutionized the publishing industry. These innovations have enabled publishers to present readers with an increasingly varied range of titles, where the "long tail" dominates, that is, a market made up of many titles, even those with relatively small sales.
Nevertheless, people continue to cherish the paper-reading and bookstore experience, with the possibility of physically browsing and discovering new books. Moreover, there is a growing trend of hybridization, where online and offline catalogs seamlessly coexist, allowing readers to enjoy both virtual and in-person bookstore experiences.
In short, the physical store and experience are not doomed by the online; however, there is a need to evolve, embracing the technological revolution to engage customers.
To differentiate themselves from competitors and gain a competitive advantage, brands must offer an innovative, phygital, omnichannel and personalized customer experience and services, consistent both offline and online.
To go along with the transformation of the business environment, brands must keep up with the pace of innovation by investing in assets that to date have not been fully exploited such as: data, analytical and digital expertise, and new technologies.
Companies, following their business vision, strategy and goals, must identify transformation initiatives; assessing: the availability and compliance of data, technology, brand and customer benefits, and costs.
An innovative business strategy supported by a strong data-driven culture will be critical for exploiting internal and external data creating value for both customers and the companies themselves.
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