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TOGETHER
TO GET THERE

We are JAKALA.
The leading European player in AI-powered, data-driven performance.
We connect strategy, technology, and data activation to create measurable performance across the end-to-end customer domain.
Globally.
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JAKALA was founded in 2000 by Matteo de Brabant, driven by an entrepreneurial vision shaped by curiosity, responsibility, and a strong sense of purpose.

The name JAKALA comes from Matteo’s scouting experience. More than a reference, it anticipated many of the values that continue to define us today: teamwork, adaptability, and the ability to navigate complexity with discipline and creativity. 

Those principles helped form our mindset and continue to guide how we build our company and work with our clients.

Over time, JAKALA has grown into a multifaceted, highly skilled international organization operating as One Team. 
Built by entrepreneurs and scaled through integration, JAKALA combines autonomy with collaboration, move fast, and focus on long-term value creation. 

Since 2021, Ardian has been our majority shareholder, supporting a model centered on integration, sustainable growth, and enduring impact.

Today, with headquarters in Milan and offices across Europe and beyond, we are building the European category leader in AI-powered, data-driven performance.

VALUES

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GROW TOGETHER

We grow through collaboration. We nurture long-term partnerships with our clients, thereby sharing in their successes as they continuously evolve. We prioritize our employees' well-being by actively supporting their needs and development, both personally and professionally.

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MAKE IT COUNT

We focus on what truly matters: measurable outcomes.
Every strategy, technology choice, and activation is designed to create real, measurable value — across growth, efficiency, and productivity. Impact is what truly counts.
We turn complexity into clarity.
Problems into solutions.
Intent into execution.

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DELIVER OUR BEST

We take responsibility for results.
We act with ownership and discipline. From strategy to execution, accountability is end-to-end.
Integrity and openness guide how we work.
Passion drives how we improve.
Excellence is how we deliver, consistently.

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EMBRACE DATA

Data is our backbone.
For over 20 years, it has shaped how we understand customers, design decisions, and drive performance. Today, we combine strong data foundations, AI, and domain knowledge to turn information into context-aware intelligence. 
This is how we reduce noise, increase precision, and enable better decisions that drive measurable improvement.

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BE PURPOSE DRIVEN

Performance and responsibility go hand in hand.
We embed purpose into how we design strategies, build technology, and activate solutions — creating value that is sustainable for businesses, people, and communities.
As a Benefit Company, we are committed to ethical use of data and AI, inclusive growth, and a work environment where people feel empowered to grow and deliver their best.
We build value that lasts — because it is measured, shared, and responsible.

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TIMELINE

JAKALA was born in the New Economy era. It is the first company to combine marketing and technology applied to the world of engagement, loyalty and incentives.
2000
2026