Think globally, act locally

The success of a company is measured by its ability to combine strategic thinking with the in-depth knowledge of the market in which operates. Companies can overcome this challenge incorporating geography into decision-making processes: applying geography improves the decision-making process by addressing problems and evaluating proposed solutions implemented in a holistic, comprehensive, systematic, analytic, and visual manner.

Think globally, act locally

Challenges

The obstacles to be overcome by companies to speed up business dynamics and compete on the market.


What are my clients/consumers characteristics?

Location Intelligence is now a key factor. Knowing the exact position of a consumer means understanding their behaviors and habits. The analysis of georeferenced data generates insights useful to the customer clustering and segmentation that companies must use as the principal basis for allocating resources to product development, marketing, service and delivery programs.

Where to concentrate business investments?

Geospatial data drive today’s companies biggest challenge: expanding the business by optimizing the return on investment. Territorial potential detection and territorial performance analysis are indeed fundamental for achieving new business objectives.

Reorganization of the sales network: which stores to keep open?

The optimization of a sales network is effective when locations of the retail business result from the evaluation of 3 main factors, such as the network performance, the market potential and the competitive pressure.

How to reorganize the sales force efficiently?

Redefining agents’ areas of competence and optimizing the sales route allow for a more efficient market control and an increase in business performance.

Market


  • Market potential evaluation

  • Competitive intelligence

  • Go-to-market strategy

  • Channel strategy

  • Sales forecasting and budgeting

  • Business plan/Marketing plan


Customer


  • Segmentation

  • Profiling

  • CRM & Communities

  • Loyalty programs

  • Promotions

  • Direct marketing

  • Leafleting

  • Outdoor

  • Co-marketing

  • Location-based mobile marketing

  • Proximity marketing


Store


  • Segmentation

  • Opening / closing / relocating

  • Format and sign

  • Territorial exclusivity

  • Traffic building

  • Category management

  • Trade marketing

  • Development / Sales channels optimization

  • Off-On line coherence


Sales force


  • Network structure

  • Objectives and budget

  • Sales route and orders collection

  • Incentive systems

  • Recruiting


Geointelligence suite

The GeoIntelligence suite, which is based on Esri ArcGIS technology, enables centralised access to geographic data by making them available on multiple platforms (desktop, web, mobile) differing in terms of access modalities and features:


GeoIntelligence Desktop

Allows for advanced spatial analysis, operational processes automation and results displaying on exportable dynamic maps.

Geointelligence Web

Allows for the use of maps, the execution of spatial queries and the development of reports (designed to all company levels) through a simplified user interface and dedicated access to information and functionalities.

Geoevent server

Enables the ingestion of data from non-traditional sources such as video, images, wi-fi location and mobile tracking.

Geocoding Server

Enables the processing of personal data by allowing geocoding and geo-referencing the table of addresses.

GeoEnrich server

Enriches specific data (people or places) with geographical or social data.

Geo AI Server

Server infrastructure able to deliver models that integrate machine learning and artificial intelligence components with location analytics functionalities.

GeoIntelligence server

Integrates the location analytics components into additional business intelligence systems and legacy applications.