Advisory

Martech & adtech

We combine marketing and advanced advertising technologies thereby allowing for a better evaluation of the entire customer journey. We combine martech and adtech to optimize the data architecture and enable faster and more reliable interactions with customers, across the most effective touchpoints. Martech and adtech converge to guarantee brands a significant dialogue with their customers and maximize sales and marketing ROI.

Technology for marketing & communication

The ever-evolving nature of the interactions between brands and customers presents a new challenge to today’s marketers: omnichannel strategies, real-time feedbacks, conversational interactions and personalization are indeed key success factors. As a result, marketing must become a technology-powered discipline and prompt companies to adopt agile marketing models where technology guarantees agility, consistency, scalability and automation.
Technology for marketing & communication

Challenges

The obstacles to be overcome by companies to speed up business dynamics and compete on the market.


Data Capturing & Usage Challenge

In order to guarantee relevant and contextual relationships with their prospects and customers, companies must know how to capture data and how to effectively analyze, use and protect it.

Full Funnel Approach

Paid, owned and earned media must converge in a unique and integrated ecosystem of touchpoints aimed at generating relevant, sequential and contextual interactions without overlapping and diluting communications.

Modern & Integrated Marketing Stack

When Martech and Adtech become one with a company’s corporate legacy, it properly responds to business objectives, consumer expectations, and fulfils the essential need for flexibility and adaptability.

People Skills

Modern marketers must not only continue to have creative communication skills, but also be analytical, technological, design-oriented, and use a flexible approach that adapts to market changes.

Capabilities

The expertise we offer our clients

Martech & Adtech Advisory

We create outstanding tech stacks designed on our clients’ business needs and the existing tech environment.


Martech & Adtech Configuration

We first identify the most suitable tech partners; then we integrate the appropriate solutions and configure the tools to be ready for use.


Martech & Adtech Activation

We activate all the implemented technologies either through outsourcing or by guiding the hand-over of the project to clients.


Martech & Adtech Training

We make our clients independent in the use of technologies to accelerate time to market. We train our clients on the ground to make learning concrete and more effective.


clienti

Collaboriamo con

Contact us

  • Corso di Porta Romana, 15 – 20122 Milan
  • info@jakala.com
  • +39 02673361

Join the team

  • We’re always interested in working with motivated and talented people

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