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Lauren Sallata presenting - black frame

From Chief Marketing Officer to Jakala N.A. Chief Growth Officer

Lauren Sallata

Lauren Sallata is a global marketing executive with 20+ years of experience leading digital and brand transformations at enterprise brands. Lauren has a career track record of repositioning organizations through customer-centric strategies achieving record-breaking growth. 

An award-winning CMO before joining Jakala in 2025, she was a Jakala client while leading marketing teams and strategy at both Panasonic N.A. and Ricoh Digital Services N.A., fostering impactful results in better performance, experience and ROI. 

Noteworthy accomplishments as a marketing leader at enterprise brands

ricoh logo
 
Chief Marketing & Communications Officer, Digital Services N.A. 
 
Highlight: Created a new strategic brand narrative, digital customer experience and services portfolio that grew the region business with highest performance and highest customer satisfaction and reference in in the region's history. The new digital experience enabled the company to reduce costs and set a path for marketing in the era of AI.
panasonic logo wide

Chief Marketing Officer, North America
 
 
Highlight: Architected and led execution of brand transformation from consumer electronics to sustainable technology company while expanding market share and reputation in key industries. Led multiple product and partnership co-brand and rebrand projects that paved the way for the new business efforts. 
xerox
 
VP, Business Development & Marketing 
 
Highlight: Spearheaded the post-acquisition corporate rebrand across digital, events, campaigns, and communications alongside engineering and marketing teams at Xerox and PARC. She was instrumental in customer-centric G2M initiatives that increased sales and pipeline in key growth areas and in orchestrating the re-skilling of global selling teams in industry vertical solutions.

Lauren's Topics of Expertise

Lauren is one of our most knowledgeable thought-leaders and accomplished expert speakers.

She uniquely lends perspective from a marketing executive POV, tapping into her experience at Panasonic N.A. and Ricoh N.A., while also applying insights from her experience as a former JAKALA client, leader of cause-based professional organizations, and guiding managing principles of servant-based leadership.

Solution_ActivationEngagement_Reputation&Social

Brand Transformation & Re-Positioning

Solution_Strategy&Design_Physical&DigitalChannels

Digital Transformation Strategy

Solution_Strategy&Design_Business&GrowthStrategy

B2B Growth Marketing

Solution_Strategy&Design_SalesforceEffectiveness

Executive Strategic Planning

performance

Powerful Customer-Centric Performance Marketing Strategy

Data AI experience-1

Modernizing B2B Marketing Functions

 

"Leading transformations is the hallmark of my career, so it feels pretty natural to be here at Jakala helping clients in various vertical industries change business, revenue and technology models.”

- Lauren Sallata 

Lauren Sallata headshot

Click below to inquire about booking Lauren for presentations.

Lauren's speaking appearance fee is negotiable, and is based on level of preparation needed.

Awards & Accolades:

CMO of the Year

  • Women in Tech Network, 2024

Marketing Executive of the Year

  • Stevie International Business Awards, 2024

CMO Transformation & Growth Award
  • CMO Club: Recognizing top senior marketing executives from around the globe, 2022

ITSMA Marketing Excellence Diamond Award in Transforming the Brand
  • Information Technology Services Marketing Association (ITSMA), 2020

B2 'Marketer of the Year, Individual' - finalist

  • Association of National Advertisers: Recognizing outstanding work in business-to-business marketing, 2018

Involvement in cause-based organizations:

Advisor, Her Lead Story
  • Her Lead Story is a business-first network of women leading change across AI, data, and tech

Board Member, ABM For Good
  • Advisory guidance and support to help nonprofits scale impact in community development, civic engagement, and sustainability.

Board of Trustees Member, Consumer Technology Foundation
  • The CTA Foundation strategically supports programs that improve the lives of seniors and people with disabilities. 

Expert Insights By Lauren

Lauren Sallata presentation

Introducing Jakala N.A.’s new Chief Growth Officer (and former CMO of clients Ricoh N.A. and Panasonic N.A.), Lauren Sallata.

“As a client, I was so impressed with the depth of the team – very knowledgeable and confident that they could design, build, and maintain a complex ecosystem that was global in nature. Jakala earned and proved they were the team to have in the foxhole with us."

Link to Article
Panasonic

Award-Winning Work With Lauren Sallata During Her Time As a JAKALA Client

Panasonic N.A. had been paving the way for digital transformation within the entire organization. It was an honor to help the Panasonic team realize their digital goals by integrating their Drupal 8 platform with a full suite of martech tools.

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