Jakala has helped one of the major Italian telecommunication companies increase DEM campaign redemption and optimize all the multiple components involved in the customer's purchase Funnel. Several complementary modules have also been developed with the aid of artificial intelligence by adopting a hybrid human-machine based approach.


Development of Advanced Analytics and segmentation models

UX & UI design and optimization of DEM and Landing pages


Artificial Intelligence copywriting

Additional benefits (no core) to boost results

Campaign building by using marketing automation platforms



Increase of DEM open rate and clickthrough rate; increase of redemption rate and DEM average interactions with users


The creation of customer Clusters and personalized contents  have gained relevance to customers, keeping the Brand / Product key messages unchanged


Development of a continuous learning process for the optimization of Campaign Design activities and for the automation of some campaign processes, that has provided business insights useful to different business units