Challenge

Jakala has helped one of the major Italian telecommunication companies increase DEM campaign redemption and optimize all the multiple components involved in the customer's purchase Funnel. Several complementary modules have also been developed with the aid of artificial intelligence by adopting a hybrid human-machine based approach.
Challenge

Activities

Development of Advanced Analytics and segmentation models

UX & UI design and optimization of DEM and Landing pages

 

Artificial Intelligence copywriting

Additional benefits (no core) to boost results

Campaign building by using marketing automation platforms

Results

Performance

Increase of DEM open rate and clickthrough rate; increase of redemption rate and DEM average interactions with users

Relevance

The creation of customer Clusters and personalized contents  have gained relevance to customers, keeping the Brand / Product key messages unchanged

Automation

Development of a continuous learning process for the optimization of Campaign Design activities and for the automation of some campaign processes, that has provided business insights useful to different business units