AS-IS model interaction assessment
Challenge
Jakala has helped a famous Italian fashion brand to enable a 360° view on the final client integrating the social channels and enriching the consumer’s profile, to activate a campaign management tool that can both orchestrate the contact activities among different touchpoints and monitor KPIs (such as ROI), and to exploit advanced analytics models to predict clients’ behaviours.

Activities
Luxury Observatory benchmark analysis
Contact strategy and operative model design
Analysis and insights generation on the final client
Clients’ behavioural segmentation
Omnichannel campaigns plan activation
Stable results’ measurement
Results
Governance & Lean Management
-30% on the time to market for the marketing activities
Know-how
360° overview on the clients, both offline and online (social networks included)
Efficiency and engagement
Increase the marketing campaigns to enhance the clients and prospects’ engagement
Sales’ boost of offline channels
Growing contribution of the marketing activities on the brand’s sales through the retail channel thanks to a push strategy on the interactions between the sales assistant and the final client
Monitoring
redemption and ROI analysis