360° customer view - Jakala

Solutions
Smart solutions for leading companies.
- Advisory
  
  Business advisory Martech & adtech
- Data & Analytics
  
  Advanced analytics
- Marketing Activation
  
  Experience design Marketing outsourcing E-commerce
- Digital
  
  Digital experience Digital strategy
- Engagement
  
  Consumer engagement Sales channel engagement Employees engagement
- Loyalty & Engagement
  
  Kids entertainment events Nudging shoppers’ habits Building the consumer-brand relationship
- Marketing Technology
  
  Engagement cloud Technology partners
EVENT

Martech Day

The first event dedicated to marketing evolution & innovation that aims to bring together cross-industry players involved in marketing & sales in order to make them unlock their full potential by focusing on today’s business main challenges and opportunities.
Industries
We always aim higher
EVENT

Martech Day

The first event dedicated to marketing evolution & innovation that aims to bring together cross-industry players involved in marketing & sales in order to make them unlock their full potential by focusing on today’s business main challenges and opportunities.
Case studies
People centered, data inspired
- Automotive
  
  End-to-end CRM system
- Consumer Electronics
  
  How to give value to mobile payment
- Energy & Utilities
  
  Gamification program
- Fashion & Luxury
  
  Leveraging on a holistic approach to redefine the Customer Experience Model of a luxury goods brand
- FMCG
  
  Data-driven segmentation of the HORECA channel
- Financial Institutions
  
  Prize contest
- Retail
  
  Store segmentation
- Industrial goods
  
  Customer-centric experience
- Insurance
  
  Territory market potential as key factor to the network optimization
- Telco & Media
  
  Campaign maximizer
- Travel, leisure & transportation
  
  How to develop the untapped potential of cruise industry by leveraging on travel agencies
EVENT

Martech Day

The first event dedicated to marketing evolution & innovation that aims to bring together cross-industry players involved in marketing & sales in order to make them unlock their full potential by focusing on today’s business main challenges and opportunities.
About us
The first italian Martech company
EVENT

Martech Day

The first event dedicated to marketing evolution & innovation that aims to bring together cross-industry players involved in marketing & sales in order to make them unlock their full potential by focusing on today’s business main challenges and opportunities.
Contact us
EVENT

Martech Day

The first event dedicated to marketing evolution & innovation that aims to bring together cross-industry players involved in marketing & sales in order to make them unlock their full potential by focusing on today’s business main challenges and opportunities.
Careers
We are always looking for talented people
- Business Advisory
  
  Junior Consultant
- Data Management
EVENT

Martech Day

The first event dedicated to marketing evolution & innovation that aims to bring together cross-industry players involved in marketing & sales in order to make them unlock their full potential by focusing on today’s business main challenges and opportunities.

case studies

360° customer view

Industry Fashion & Luxury

Solutions Advanced analytics Experience design Business advisory

Challenge

Jakala has helped a famous Italian fashion brand to enable a 360° view on the final client integrating the social channels and enriching the consumer’s profile, to activate a campaign management tool that can both orchestrate the contact activities among different touchpoints and monitor KPIs (such as ROI), and to exploit advanced analytics models to predict clients’ behaviours.

Activities

AS-IS model interaction assessment

Luxury Observatory benchmark analysis

Contact strategy and operative model design

Analysis and insights generation on the final client

Clients’ behavioural segmentation

Omnichannel campaigns plan activation

Stable results’ measurement

Results

Governance & Lean Management

-30% on the time to market for the marketing activities

Know-how

360° overview on the clients, both offline and online (social networks included)

Efficiency and engagement

Increase the marketing campaigns to enhance the clients and prospects’ engagement

Sales’ boost of offline channels

Growing contribution of the marketing activities on the brand’s sales through the retail channel thanks to a push strategy on the interactions between the sales assistant and the final client

Monitoring

redemption and ROI analysis