case studies

Gamification program

Energy & Utilities
Digital experience Consumer engagement

Challenge

Jakala has helped one of the most important Italian multi-utility companies to engage domestic clients, increase core service knowledge among the CB, boost clients’ satisfaction, and encourage the cross-selling of products and services.
Challenge

Activities

Gamification platform linked to the loyalty program

Users, depending on the contract signed up with the vendor, can reach a specific level of clusterization. The obtained level gives to access to a catalogue dedicated offers (value-based).

The users can define their own objective from the beginning (which reward of the catalogue he/she would like to obtain) and complete missions related to core/fun actions, useful to reach the objective.

Results

Membership

Increasing level of the engagement to the initiative

Loyalty increase

Improving customer retention rates and increasing upselling rates

Engagement

Gamification and infotainment missions allow customers to have fun, strongly contributing to increase the bond with customers

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  • +39 02673361

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