Challenge

JAKALA has helped one of the major international supermarket chains segment its stores into 7 macro groups based on competitive variables, micro-market and territorial characteristics.
Challenge

Activities

Analysis of each store performance and KPI identification

Clustering of the existing network based on geographic, competitive and performance variables

Use of a GeoIntelligence system for the evaluation of stores new opening

Results

Segmentation

Identification of 7 macro segments where stores must be distributed. Each segment is provided with a detailed sheet showing its specific market potential evaluation €/MQ

Analysis

Definition of the Retail Performance Report (RPR): it allows to analyze each store performances and compare them both to the store belonging segment and to the 3 more similar stores

Monitoring

Identification and use of over 100 KPIs to evaluate stores performance and their belonging segment

Evaluation report

Creation of the New Opening Report (NOR) which allows the user to fully evaluate the potential of the new location