Case Studies

A Stable, High-experience Platform for the Launch of a Programming Network

4 min read

Published on April 29, 2024

Solutions: DXP – Digital Experience Platforms
Publishing & Entertainment
A Stable, High-experience Platform for the Launch of a Programming Network
VENN logo

VENN was an emerging broadcast and streaming network dedicated to eSports and gaming culture programming. The network needed a website delivered in record time that would serve as a stable and secure platform to feature their programming, while providing stunning visual engagement to reinforce the network's all-important experience. 


At a glance

160%

Month-over-month continued increase in traffic 

2x

Google industry benchmarks 

6

Week build of this high-performance platform 

Context & Challenges

This was VENN's first time emerging in the market, and their website would be the network's first exposure to their target audience. VENN's website needed to be stable, visually appealing, and launch within 6-8 weeks. Another challenge was having multiple vendors on one project, which can sometimes be a recipe for disaster if they don’t collaborate well together. However, we had experience in similar types of engagements, ensuring that all vendor teams worked cohesively as one unified team for the project’s successful launch. 

Our approach and solution

We captained Development and I&O (infrastructure and operations) of VENN’s website and  collaborated with other agencies for the design, working extensively on the site’s homepage, the keystone to their digital platform. The VENN team needed to easily control and manage content, so we built all components on the page specifically so they could easily move things as they wanted. Our team utilized various integrations to get their main player up and running and also to help build their playlist. 

The site's scheduling page was another important area of the site that we worked on. We created gradients for colors, automatic scrolling, and helped with their “This Week's and Next Week´s” portion of the site. This was a way to make it easier for customers coming to the site to identify what new shows were available and what shows were playing in real-time, to eliminate confusion and prevent unnecessary scrolling from viewers. 

Not only did our team meet the tight launch deadline – the website was both stable and visually appealing. And the results of the site were very positive. The average time spent on VENN´s homepage exceeded industry benchmarks, and much of their traffic was from return users. Continuing a steady increase (160% month over month), data from Feb 2021 showed the average time on page on venn.tv´s homepage was over 5 minutes, which was double Google Analytics Arts & Entertainment industry benchmarks. 

We were also able to build several convenient and aesthetically pleasing dashboards to easily break down metrics across VENN’s board. Video interaction tracking allowed VENN to connect website activity and viewership data to tell a story about their strongest visitors. The flexibility and ability to filter was key to analysis and understanding of their site and video content performance. 

Technologies

Drupal CMS

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