AI as a competitive factor in decision-making
AI becomes a competitive advantage when it is embedded into companies’ decision-making and operational processes. This is why we developed the AI Factory model: a true AI ‘factory’, conceived as a hybrid ecosystem where people and intelligent agents work together across the entire value chain, from strategy to execution. The real challenge is orchestrating collaboration between humans and algorithms. That is why new skills and roles capable of coordinating these two dimensions are becoming critical.
- says Stefano Pedron, Global CEO of JAKALA.
Today, many companies claim to invest in AI, but few manage to turn those initiatives into tangible results. The gap is not technological, but organizational. Transformation is slow because it requires redesigning how companies operate.
In most cases, organizations lack a clear view of their cognitive capital,” Pedron adds. “Data is often fragmented, difficult to use, or not accessible at all. Yet this is the new raw material. Data alone has no value. Value emerges when its meaning is understood and translated into levers that reshape business processes.
Toward a European AI model: strategy, data, and results within a responsible framework
The approach moves beyond generic uses of large language models, focusing instead on specialized models grounded in companies’ proprietary data, reducing noise and errors while maximizing business value.
Competition in AI is not only about computational power. It is about the ability to transform cognitive capital into measurable results. This is where the growth of European companies will be decided in the coming years.
