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Case Studies

Flying High: ITA Airways partners with JAKALA to revolutionize dynamic price management in digital advertising

2 min read

Published on August 3, 2023

Solutions: Communication & Media Activation
Travel, Leisure & Transport
Flying High: ITA Airways partners with JAKALA to revolutionize dynamic price management in digital advertising
ITA_Airways_Logo

ITA Airways sought a timely and secure solution to dynamically feature the lowest route prices in their advertisements. Through their partnership with JAKALA, the company successfully implemented an innovative solution to efficiently manage dynamic prices in ads, consequently reducing operational costs while enhancing campaign performance.

At a glance

90%

increase in Click-Through Rate (CTR)

+110%

boost in impressions for top US routes

40%

reduction in operational costs

Context & Challenges

ITA Airways is a company totally owned by the Italian Ministry of Economy and Finance for the exercise of business in the air transport sector. 

ITA Airways flies to over 100 destinations, serving 21 countries in 9 languages with prices, promotions and route availability changing on a frequent basis.

The brand needed a solution to automatically apply these changes and dynamically display the lowest route prices in their ads. This is especially important in the United States, where the price in the ad must be the same as in the landing page for regulatory reasons. Moreover, JAKALA, needed a timely and safe way to manage the resulting complexity.

Our approach and solution

JAKALA has significantly contributed to ITA Airways' success by implementing an innovative solution that revolutionizes campaign management. 

This cutting-edge approach enables the creation of personalized campaigns tailored to individual users, showcasing origin, destination, and dynamically updated lowest route prices. 

Additionally, it streamlines campaign management by allowing precise control, adjustment, and monitoring of outputs across various advertising platforms from a single template.

Technologies

Google search Ads 360

Results

  • 01

    CTR and Impressions

    Tailoring campaigns dynamically led to a significant increase in Click-Through Rate (+90%) and impressions (+110%) for top US routes.

  • 02

    Operational Costs Optimization

    Creating cross-account, cross-advertising platform templates and utilizing them across multiple markets, advertising strategies, or promotions resulted in substantial time savings in campaign creation and management, as well as a 40% reduction in operational costs.

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Discover more about JAKALA's unique offering

Solution

  • Communication & Media Activation

Industries

  • Travel, Leisure & Transport

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