Challenge

Jakala has supported a famous automobile manufacturer in the development of an end-to-end approach used for the Italian branch that has allowed the creation and development over time of a CRM and Lead generation system, with the aim of significantly increasing customer conversions and vehicle sales.
Challenge

Activities

Strategy definition

Analysis & insights generation

Customer base segmentation & profiling

Omnichannel Campaign activation

 

Constant KPIs monitoring

Results

Efficiency and engagement

Increase of CRM campaigns and customer and prospect engagement (over 20 campaigns managed each year)

Lead generation & quality

Increase of generated leads and forwarded leads quality (+ 700% in 3 years)

Increase of sales contribution

Increasing CRM activities contribution to sales in a declining/stable Auto market (+ 60% conversion rate over three years)