Challenge

Jakala has supported the largest vendor in the worldwide smartphone market in the diffusion of mobile payment service by boosting digital adoption and service usage among customers, creating and supporting the «frequency usage» of the service, giving value and support to the «whole value» of the service (not only mobile payment), developing, managing and consolidating partnerships with banks and merchants.

Challenge

Activities

Development of a customer engagement program that rewards members with:

  • Exclusive offers and discounts dedicated to all the brand’s customers
  • Loyalty cards wallet in which users can upload all loyalty cards they own and access to them with a simple click.

App development

Website development

Results

Engagement

Over 4 mio engaged customers

Loyalty

More than 500k loyalty cards uploaded

Partnerships

About 50 partnerships activated