Challenge

Jakala has helped one of the largest Italian companies excelling in digital banking and payment solutions incentivize digital payments and increase engagement and loyalty customers
Challenge

Activities

Instant win competition dedicated to all customers who use digital payment for purchase for at least 2 euros.

Definition of a simple, engaging and coherent customer journey.

Running of analytical engine that defines an optimized winning scheme.

Use of historical data (both on card usage and past participation).

Partnerships with main retail, FMCG, electronics and entertainment brands.

Results

Loyalty/Engagement

Increase on the client level of engagement and spending behavior and boost in acquisition thanks to social sharing of the prizes

Social sharing

Social share that increases the positive buzz on social media, strengthening image and brand reputation

Opportunity of a new customer base

The overall initiative gives the opportunity to create a wider and more loyal customer base (more engaged with the brand and more keen on using the company’s services