We design and implement new engagement models that can make each phase of the customer journey more captivating (thereby giving companies a competitive edge) and create a significant impact on final consumers.
Consumer engagement in a digital era
Today's consumers, especially Millennials and Generation Z, are hyperconnected and tech-savvy, less receptive to the media and less loyal to brands than previous generations. In order to properly engage users, companies must create emotional bonds with their customers by building long-lasting and trusting relationships with them. Not only do these methods build brand equity, customer value and retention, but it ultimately results in recurring revenues.
The obstacles to be overcome by companies to speed up business dynamics and compete on the market.
Customer engagement – part of the customer experience – is a fundamental element of developing customer value. Engagement is effective if it is integrated and consistent across all of a brand’s touchpoints.
Show me you know me
Customization makes engagement effective and brands meaningful to users. The transparent use of data and compliance with GDPR regulations are the basis of every customization strategy.
Engagement by design
By combining experience design and gamified interactions, organizations can interact with their consumers on a daily basis and keep them engaged.
Data driven engagement
Successful loyalty and engagement programs use a data-driven engagement logic: advanced analytics identify behavioral clusters which start personalized dialogues with individual customers (which can measure returns).
Delight & Surprise
Engagement contests, whether they’re physical rewards, experiences or digital vouchers, must amaze and attract various consumer segments. A structured and organic approach allows for effective content management and continuous updates.
Time to market
Accelerating the time to market keeps initiatives flexible and scalable: the launch of a new loyalty rewards program must be equipped with the latest and greatest technology out there and be easily integrated with the technology that is already available to the company.
Companies have a real advantage when they get to know their consumers. They gain greater insight into their habits and allows for contextualized engagement actions to be targeted (triggered proposition), which in turns makes way for a “savvier” customer journey.
The expertise we offer our clients
Loyalty & Engagement Scheme
User Personas Generation
Loyalty Scheme & Mechanics
Rewards & Delights
Digital Asset & Gamification
Concept & Branding
Apps & Websites
Challenges & Competition
Interaction Plan & Contact Policy
Analytics & Attribution
Propensity models (next best engagement)
Engagement Attribution Models
Proprietary Jakala Engagement Cloud configuration
Loyalty Outsourcing & Management
Customer Care Management
Corso di Porta Romana, 15 – 20122 Milan
Join the team
We’re always interested in working with motivated and talented people