We help our clients identify the valuable opportunities resulting from digital disruption and strengthen their business model so that they can enjoy the benefits of concrete growth.
Digital Strategy - the evolving business approach
The technological shift has brought with it consumers who are always connected, and non-linear customer journeys that are affected by a multitude of touchpoints.
Therefore, companies must stay relevant and create personalized and contextual interactions along each phase of the funnel by taking on a data-driven approach integrated with owned, paid and earned media.
The obstacles to be overcome by companies to speed up business dynamics and compete on the market.
Data is a strategic asset for companies. It must be collected by overcoming silos; analyzed to generate insight; distributed within the organization; used and protected to create significant interactions between companies and consumers and keep them a step ahead of the competition.
Full funnel approach
An intertwined Upper & Lower Funnel approach has become an effective way of reaching goals and promoting efficiency, guaranteeing relevant experiences for consumers, and increasing marketing ROI for companies. Paid and owned media works in conjunction with data insights and enables fluid, integrated and circular marketing ecosystems.
Orchestration between multiple sales channels and AI-based campaign automation and optimization processes drive marketing towards being more effective and efficient, which relieves marketing operations from having to deal with low-value assignments.
KPI driven marketing
Measuring campaigns agnostically and holistically allows paid and owned initiatives to be progressively optimized. That also makes marketers aware of how specific elements affect the marketing mix, and allows for efficiency.
The expertise we offer our clients
Checkup & research
Full Funnel Strategy
Data driven customer experience
Data driven content generation
Web analytics, tag management & Bi tool
CRM integration with DMP
Dsp & Adserving
E-commerce, Dam & Pim
CMS & experience manager
Measurement & Attribution
Holistic Attribution Modeling
Creativity impact measurement
Marketing ROI measurement & optimization
Corso di Porta Romana, 15 – 20122 Milan
Join the team
We’re always interested in working with motivated and talented people