Licensing: the driving force in the Kids sector

Licensing has changed its role over the years going from being a simple tool to communicate traditional short-term promotions to a profitable way for long-term marketing initiatives, thereby becoming a concrete strategic asset for loyalty programs. The strength of the property, the mechanics of the loyalty program and the perfect time to market of the promotion represent indeed a winning formula for the engagement of consumers, who are more and more inclined to be involved through stories and original content.
Licensing: the driving force in the Kids sector

The challenges

The obstacles to be overcome by companies to speed up business dynamics and compete on the market.

Innovative design management

Creativity, engineering and production are the linchpins of an effective strategic approach for our innovative offer that creates added value for consumers.

Engaging and original reward programmes

Consumers are always looking for new and engaging content. Analysing market trends and focusing on the consumers’ interest ensures the creation of exciting campaigns that involve the audience and stimulate their imagination.

Development of a specific communication strategy

Specific activities together with the use of dedicated channels and technologies amplify the effectiveness of the campaign, stimulating consumer interest in a targeted and engaging way.

Production and supply chain management

Reducing delivery times, optimising the warehouse stock, tracking shipments and items, managing and expediting quality control – being able to tackle all these challenges effectively gives brands a competitive edge in the market.

Product design

We design innovative products and we manage the entire development process, from prototyping to production, creating unique products for children.


We constantly monitor the production process to ensure excellent quality and service standards, while complying with delivery times.

Quality control

We take risk prevention measures and we implement production control systems to ensure the highest quality standards and compliance with current regulations.


We offer the most efficient transport and storage solutions, tailoring our service to each country in which we operate.

Point of sale

We design communication strategies tailored to different points of sale aimed at promoting our marketing campaigns and increasing consumer engagement

Digital marketing

We develop and implement digital communication strategies based on geolocation and smart data to target the best customers, at the best time, in the best place.

Featured collaborations

The best source of entertainment for children: NBCU

After signing a long-term agreement, JAKALA and NBCU (Universal Brand Development) enter the EMEA market with a new strategic loyalty partnership. Thanks to the new deal, JAKALA will promote specific loyalty campaigns for the retailers of the new target markets (France, Italy, UK, Spain, Russia, the Nordic countries, Turkey and the Middle East) by leveraging NBCU’s impressive brand portfolio which includes Despicable Me, Minions 2, Sing 2, The Secret Life of Pets, Jurassic World, Fast & Furious, Trolls World Tour, The Croods 2 and Baby Boss 2.