Article

From knowledge to performance: JAKALA's New Era begins

1 min read

Published on May 27, 2026

From knowledge to performance: JAKALA's New Era begins

A renewed narrative to reflect who we are today and where we are going

It all starts here

A new chapter shaped by the path we've taken through people, ideas, projects, and challenges that have built who we are today.
 
AI has made one thing impossible to ignore: data is at the core of business value creation. And as the industry moves in this direction, we find ourselves in a position we've occupied for years.
 
This isn't a pivot. It's a confirmation.
 
In recent months, we've worked to sharpen how we tell the JAKALA story; not to reinvent ourselves, but to make visible what we've always been. A company built on data and AI, driven by an entrepreneurial mindset, powered by an integrated model that connects strategy, technology, and activation to deliver measurable impact across the end-to-end customer domain.
 
Today, organizations are looking for concrete ways to transform data, intelligence, and technology into measurable business value. JAKALA was built for exactly this: as the leading European player in AI-powered, data-driven performance.
 
One concrete expression of this is our AI Factory as the way we help organizations move beyond the buzz and embed AI into real business processes, generating measurable value from day one.
 
Our new corporate video, From Knowledge to Performance, is the first expression of this evolution: a synthesis of who we are, what we've built, and how we help organizations turn data, intelligence, and decisions into measurable business impact.
 
This story will help us speak with one voice across markets, industries, and teams. It's the result of a truly collective effort: colleagues from different countries and functions worked together to shape a narrative that belongs to all of us.

Because at its core, the idea is simple: we turn knowledge into performance.

 
- Paolo Pedersoli, Chief of Global Development

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