JAKALA has been awarded the Adobe Journey Optimizer (AJO) Specialization, joining a select group of certified partners worldwide — and standing as the only Italian company to achieve this recognition.
This milestone reinforces our global leadership in real-time, data-driven customer journey activation on Adobe Experience Platform (AEP).
It also marks JAKALA’s second Adobe Specialization, following Adobe Commerce in 2025, and reflects our continued investment in advanced Customer Experience and omnichannel engagement capabilities across markets.
In addition, this achievement forms part of JAKALA’s strategic roadmap to becoming an Adobe Platinum Partner - a goal that requires securing multiple advanced specializations. The AJO Specialization represents a key step forward in this journey and highlights the coordinated effort of our teams across markets.
Thanks to everyone’s collaboration, commitment and technical excellence, we are one step closer to achieving this milestone and strengthening JAKALA’s position as a global leader in technology, data and customer experience.
A new strategic milestone in our partnership with Adobe
JAKALA is now one of only two partners in the EMEA region to hold the AJO Specialization. This recognition highlights our expertise in real-time journey orchestration and strengthens our position as a trusted partner for organizations looking to modernize their Customer Experience ecosystems.
What Adobe Journey Optimizer empowers
Adobe Journey Optimizer enables brands to design and activate customer journeys from a unified interface, connecting data, decisioning and activation. With AJO, organizations can:
- Deliver real-time interactions based on online and offline behavior
- Orchestrate multichannel, event-driven journeys
- Leverage AI-powered insights to scale personalization
- Eliminate silos with enterprise-grade integrations
- Increase engagement, conversion and customer lifetime value
Certified end-to-end expertise
The specialization validates JAKALA’s ability to manage the full delivery lifecycle: AEP architecture, identity and data modeling, decisioning logic, event ingestion, cross-channel activation and operational governance.
Matías Acosta, Head of Adobe Global Hub, JAKALA said:
This specialization reinforces our commitment to helping brands deliver personalized, meaningful experiences with measurable business impact
Accelerating Global Transformation
This recognition strengthens JAKALA’s role as a global strategic partner for organizations seeking to enhance their omnichannel maturity and deliver connected, relevant customer experiences at scale.
Across industries - from retail and financial services to telecommunications and travel - JAKALA leverages Adobe Journey Optimizer to orchestrate real-time, personalized journeys tailored to each client’s needs, priorities and growth ambitions.
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