JAKALA develops the new digital ecosystem for Subaru in five European markets

The project was born out of close collaboration between Subaru Italy’s marketing team and JAKALA’s design and development units, with the goal of delivering a renewed, high-performing digital experience that fully reflects the Subaru brand identity.

Leveraging deep expertise in the automotive sector, JAKALA implemented an integrated, data-driven approach aimed at enhancing the brand within a streamlined, accessible, and highly responsive environment. The new design features a modern and functional look & feel, consistent with Subaru’s long-standing visual and value-based identity.

Carlo Bianco, Senior Partner at JAKALA, comments:

We brought together our top talents in design and development, once again leveraging the breadth of JAKALA’s multidisciplinary offering. Subaru is a strategic partner for us, and we support them with an innovative, omnichannel marketing approach designed to meet the evolving demands of the automotive market.

Fausto Di Girolamo, Senior Director and Head of Digital Experience at JAKALA, adds:

Creating a new website today means building a strategic hub capable of connecting the full spectrum of digital marketing activities. Third-party integrations, conversion, retention, and customer engagement are at the heart of our multidisciplinary strategy.

Stefania Missana, Marketing General Manager at Subaru Italy, states:

In an evolving and highly competitive market like the automotive sector, the ability to support marketing strategy with high-performing digital tools is essential. The new website allows us to clearly communicate our brand values, meet customer needs effectively, and ensure consistent coordination of our activities across various European markets.

Alex Bruson, Marketing Manager at Subaru Italy, concludes:

This project marks the starting point of a growing digital ecosystem, designed to connect Subaru with its users in a more authentic, direct, and meaningful way. Together with JAKALA and the Subaru team—who brought invaluable expertise and a high level of commitment—we translated the brand’s identity into a digital language that is clear, coherent, and rich in content. It’s a data-driven, integrated platform shared across multiple markets, built to evolve in the coming months and years alongside our customers and our business.

This initiative represents another significant milestone in JAKALA’s international expansion, strengthening its role as a digital partner for brands looking to strategically evolve their online presence with a customer-centric approach.