In today’s world, customers interact with a brand in many ways and across different channels: every touchpoint is essential to the customer journey. A customer-centric approach will allow businesses to identify which phase of the journey is able to influence the most the customer buying decision.

Data collected with IoT technologies represent a great opportunity: connected mobility enables the collection of big data useful for building customers’ predictive models in terms of behaviors and habits. IoT-based data collection will help companies to effectively provide customers with customized offers based on their needs and desires.

The design of a multichannel contact strategy, with the use of cutting-edge technological solutions, enables brands to differentiate their initiatives by detecting each individual’s profile, behaviors and characteristics; this approach will help maximize the ROI.

Analyzing the market potential of each store at a micro-territorial level, customers profile, footfall, and competitor offerings, enables companies to implement their go-to-market strategies.