A new competitive landscape

Fashion and Luxury industry has undergone a revolution driven by the rise of digital along the purchase funnel and across customer journeys. Meanwhile the exclusivity paradigm that used to be at the core of this industry has been replaced by an inclusive approach, as top brands keep opening up to new emerging markets and attracting new generations of consumers. Today brands cannot afford to rely exclusively on top quality products, but they need to craft signature experiences and provide consumers with new meaningful reasons to purchase.
A new competitive landscape

Challenges

The obstacles to be overcome by companies to speed up business dynamics and compete on the market.


Achieving sustainable organic growth

As physical retail networks have reached a saturation point and e-commerce is becoming a mature channel, F&L companies must seek like-for-like growth focusing on each client’s potential value while optimizing their own distribution mix.

Maximizing commercial performances in the Age of Omnichannel

Since barriers between physical and digital touchpoints keep on falling, F&L companies must adopt a 360° omnichannel approach to boost their top line while aiming at operational excellence.

Crafting signature experiences

Engineering a flawless customer experience model in not enough anymore: luxury brands should craft signature experiences that set them apart from the competition and generate purchase occasions.

Adopting a scientific approach to product management

It’s time that Fashion & Luxury companies finally take advantage of data to define the best product offer, fine-tune their pricing strategy and optimize their buying and assortment processes.

Business advisory services

We support our clients in the development of effective strategies aimed at unleashing their full growth potential.


Data & analytics

We adopt a bottom-up approach when defining a strategy: our strategic intuition is always supported by advanced analyses and data.


Implementation

We support our clients in the implementation of the strategy and business solutions we design for them.


CEO's and investors' agenda


  • Corporate and Business Unit Strategy

  • Business Planning and Business Due Diligence

  • Organization and Governance X-Ray and (Re)Structuring

  • Start-ups and New Business Model Development


Market potential & distribution network


  • Market Sizing and Geo-analytics

  • Omnichannel Distribution Network Model Optimization

  • Retail Excellence and Performance

  • Salesforce Management and Optimization


Consumers & markets


  • CRM Start-up and Evolution

  • Customer Experience Design and Execution

  • Customer Intelligence and Hyper-profiling

  • Customer Value Forecasting and Predictive Modelling

  • Competitors Benchmarking and Key Trends Analysis


Product cycle & offer optimization


  • Merchandising Strategy and Grid (Re)Definition

  • Collection (Re)Structuring

  • Brand Extension Strategy

  • Data-driven Pricing Strategy and Benchmarking

  • Buying Process Optimization and Assortment Planning


E-commerce & digital


  • E-strategy and E-business Model Definition

  • Digital Marketing Strategy and Operations

  • UX and UI

  • Technology and Systems Integration

  • App and Website Development


Branding, content and signature experience


  • Brand Positioning Assessment and Benchmarking

  • Brand Strategy and Codes Definition

  • Signature Experience Design

  • Contact Strategy Design

  • Data-inspired Creativity


Operational marketing


  • Operational Marketing Governance

  • Marketing Automation and Campaign Management

  • Marketing Performance

  • Direct Marketing Outsourcing

  • Customer Service Excellence


Omnichannel innovation


  • Digital Transformation

  • Store of the future

  • Big Data Analytics and Data Alliances

  • Tech Scouting and Selection

  • Business and systems integration


360° customer view
Industry

Fashion & Luxury

Solutions

Advanced analytics - Experience design - Business advisory