industries
FMCG
We help our clients and their brands define and implement marketing, trade marketing and commercial strategies that increase business value in both national and international markets.
The obstacles to be overcome by companies to speed up business dynamics and compete on the market.
Mass-market and product-based companies must activate organizational and technological transformation processes to define new, increasingly digital, customer-centric operational models capable of responding to rapid market changes.
Brands must adopt a human-based approach to progressively develop methods of engagement that start from the needs of consumers in relation to every touchpoint. The contact strategy has to involve innovative initiatives such as voice activation.
The organized collection and use of internal and external data is essential in order to activate advanced analytics models and AI capable of generating insights that are useful for businesses and guiding sales and marketing decisions.
Data and analytics are essential to the optimization of time and market investments and for the definition of sustainable commercial development strategies. Sales channel and salesforce incentives are key elements in the execution of a go-to-market strategy and for achieving corporate goals.
We support our clients in the development of effective strategies aimed at unleashing their full growth potential.
We adopt a bottom-up approach when defining a strategy: our strategic intuition is always supported by advanced analyses and data.
We support our clients in the implementation of the strategy and business solutions we design for them.
FMCG
Business advisory - Location analytics