The evolution of the Telecom & Media market

The Telecom & Media market is changing because of the growing competition. Companies need to enhance their investment in network infrastructures and optimize their operating costs.

The offer standardization makes even more urgent for companies to focus not only on improving their core products, but also on providing a 360° customer experience and identifying new ways to monetize their business assets.
The evolution of the Telecom & Media market

Challenges

The obstacles to be overcome by companies to speed up business dynamics and compete on the market.


How to compete on customer relationship management?

The key successful factor is to create a superior and linear customer experience in order to emotionally engage consumers with more personalized solutions.

How to effectively enhance data assets?

Companies must develop multiple strategies that include data monetization initiatives as well as sales network optimization within the target market.

How to effectively face digital transformation?

In order to face the digital transformation process, it is necessary to develop and integrate 3 different activities: the review and update of the current IT ecosystem, the investment on high-impact technologies and the management of the operating model.

How to enhance the shopping experience and the online / offline interaction?

The physical and digital world must be integrated into one cooperative channel. The integration between physical and digital requires a physical network (re-)built on the market full potential that is identified with geomarketing tools.

Business advisory services

We support our clients in the development of effective strategies aimed at unleashing their full growth potential.


Data & analytics

We adopt a bottom-up approach when defining a strategy: our strategic intuition is always supported by advanced analyses and data.


Implementation

We support our clients in the implementation of the strategy and business solutions we design for them.


Engagement Strategy & Contents


  • Concept development in line with the brand positioning

  • Construction of personalized experiences

  • Use of the most suitable technological stack for business objectives and legacy

  • Use of content and rewards that are customized for each segment


Engagement platform


  • Engagement programs

  • Customer Loyalty Programs

  • Membership Clubs

  • Incentive programs

  • Gamification

  • Cashback

  • Couponing

  • Short-Collection

  • Zero Risk promotion

  • In-store engagement


Customer experience & marketing automation


  • End-to-end purchase funnel analysis

  • Optimization of individual streams

  • Assessment stack of multi-platform marketing automation

  • Optimization of operational flows and drafting of specific strategies for life cycle phases


Data-driven Engagement


  • Predictive & Prescriptive Analysis

  • Location Analytics and GeoDemographics

  • Machine Learning

  • Customer Journey Analytics

  • Real-Time Analytics

  • Artificial intelligence

  • Behavioral index

  • Open Data Aggregation

  • Social and mobile data


Campaign Maximizer


  • Socio-demo data enrichment, Geo and Social data for identification of User Personas

  • Creation of propensity models based on the offer

  • Use of AI to produce copy writing

  • DEM design and optimized landing pages per clusters and offers


Location analytics & data enrichment


  • Use of the GIS proprietary platform for the territorial analysis of current and potential markets

  • Analysis of the sales network structure for the optimization of location and business objectives


Campaign maximizer
Industry

Telco & Media

Solutions

Business advisory - Advanced analytics - Digital experience - Digital strategy - Marketing outsourcing