Digital Transformation: new scenario in the Insurance market

The insurance market is in continuous evolution. The data collected with digital technologies, and later analyzed with new machine learning models, allows us to adopt a customer-centric approach. Therefore, it will be possible to detect customers’ behaviors and provide the best offer in line with their needs. However, insurance agents will still be crucial to businesses within the next 5 years.

The main challenge is to adopt a “Phygital” approach, blurring the lines between online and offline, in order to better serve customers and improve the entire supply chain
Digital Transformation:  new scenario in the Insurance market


The obstacles to be overcome by companies to speed up business dynamics and compete on the market.

How can companies understand and satisfy customer's needs?

The key to better understand the emerging needs in the insurance industry is the integration of traditional data with those collected online and offline through cookies, black box and Apps. This solution helps detect customers’ habits, preferences and intent-to-buy.

How to increase customer digitalization?

The main challenge is to improve core offers by providing customers with relevant and personalized services, where insurance coverage, customer service, Apps and devices become a single element of protection and support.

How to face the online and offline integration emerging issue?

Agents often see digitalization as a disintermediation risk. Actually, digital technologies offer Agents new opportunities of getting to know and better serve their clients, thereby increasing their value. The digitalization of sales networks is indeed a key fundamental to encourage change.

How to effectively support agents in advising their clients?

Insurance agents believe that CRM tools are inefficient and will affect their customer data knowledge. It is now important to provide Companies with Agent-centric solutions and offer a qualified list of clients and services.

Business advisory services

We support our clients in the development of effective strategies aimed at unleashing their full growth potential.

Data & analytics

We adopt a bottom-up approach when defining a strategy: our strategic intuition is always supported by advanced analyses and data.


We support our clients in the implementation of the strategy and business solutions we design for them.

CRM Enrichment

We expand the information available about customers to improve the effectiveness of business activities.

  • Intent to buy

  • Interests and habits

  • Family

  • Estimated income

  • POLIS demographic partner cluster

Digital onboarding on apps

We encourage the download and use of the client company’s app.

  • Digital Strategy

  • User Experience and User Interface design

  • Agent incentive programs

  • Customer engagement programs with personalized rewards and experiences

Digital policies + devices

We develop policy bundles + devices (smartphones; tablets; home automation), going beyond the rate and comparability concept of insurance products and creating new opportunities for engaging customers.

  • Revenue sharing and business case model

  • Target and engagement mechanics

  • Sales and delivery of devices

  • Customer service

Agent support with CRMs and marketing bureaus

We provide end-to-end solutions to support sales agents.

  • User friendly platform

  • Customer lists with a high probability of purchase

  • Guided proposals, but customizable by the agents

  • Non-insurance contents and offers

  • Incentive plans for system use

Customer potential & next best offer

Through machine learning models that integrate Jakala’s internal data and databases, we estimate the potential of customers and identify the Next Best Offer to increases sales.

  • Model development and testing

  • Transfer of skills and method

  • Support for industrialization

Smart Lead Allocation

We improve campaign redemption performances by associating to each agent a list of clients most in line with their profile by integrating internal and external data and using advanced analytics models.

Internet of things for claims settlements

We help reduce the cost of claims settlements by estimating damages for injuries and damages based on data collected by black boxes and allowing insurance adjusters to make proposals for fast liquidations.

Smart Pricing

We provide micro-territorial data about catastrophic risks and support companies in the development of risk indicators that enable to differentiate price depending on the territory characteristics.

Agent and sales assistant incentives

We develop customer incentive programs for agents and sales assistants to reward the production and adoption of virtuous behavior.

  • Concept design

  • User experience design

  • Gamification mechanics

  • Web-based Platform Implementation

  • Customer Care

Networks optimization for affiliated stores

We optimize the territorial coverage of affiliated stores (parking garages; medical offices) to reduce the cost to serve in the market, by balancing the level of services offered to customers and the business volumes.

Market potential of agency territories

We provide models, databases and tools for a better understanding of specific territories, and we support companies and agents in the development and definition of action plans based on the market potential.

Territory market potential as key factor to the network optimization



Location analytics - Business advisory - Advanced analytics